Medical SEO
Last year, almost 80% of patients searched online for medical information and practices. It's crucial to rank high for your key services and keywords against competitors. This is where medical SEO services, also known as a medical search engine optimization strategy, become essential.
What would it do for your medical practice to rank #1 for your main treatments and procedures?
BENEFITS OF MEDICAL SEO SERVICES
How could achieving the top ranking for your crucial keywords enhance your practice and boost monthly treatments or procedures? Picture this: A potential patient searches 'hand surgeon near me' in your city, and your practice is the first result. The positive impact on your bottom line would be substantial
Increase website traffic
Grow thought leadership
Stop relying on paid ads
Generate new reviews
Track and optimize
Higher Keyword Rankings
Gain new patients
Increase appointments
Start Attracting More Patients Now
In simpler terms, it involves creating a strategy to make your medical website appear prominently in search engine results when potential patients search for relevant keywords. This strategy aims to attract user traffic organically, without the need for paid advertisements. Modern medical SEO considers factors beyond keywords, including online reviews, content quality, listings, backlinks, and more.
WHAT IS MEDICAL SEO?
Medical SEO is about enhancing your website's position in search engines for specific keywords and search queries in a natural, organic manner.
With evolving search algorithms and growing competition in medical website SEO, having a comprehensive strategy is crucial to maintaining a high ranking.
Medical SEO, short for search engine optimization, is the process of enhancing your medical website's rankings in search engines for specific keywords and queries without relying on paid ads.
96% Growth in less than three months.
We provide effective marketing growth strategies to our partner organizations, crafted by our team of medical marketing experts. clinica multimedia's distinctive mix of digital and referral growth programs enables us to revolutionize how patients connect with healthcare providers. We lead by example, delivering thought leadership content to our active network of healthcare marketers and providers, aiming to advance our industry.
DON’T MISS OUT ON NUMBERS LIKE THESE!
Medical SEO services that increase rankings
SEO for orthopedic specialties is uniquely complex, given the multitude of layers and considerations involved—such as multiple locations, subspecialties, and physicians. Each surgeon aims for strong representation in local searches, especially for their core subspecialties (e.g., 'hand surgeon near me'). Growing a website that excels in rankings for various conditions and treatments across individual locations, including urgent care, all while prioritizing surgeon page rankings for their subspecialties, requires extensive experience and a proven track record. We specialize in this and work with large orthopedic groups like yours every day. Book a call and we can show you…
SEO Audit
STEP ONE
Website Health Score
Competitor Analysis
Internal Linking
Page Speed Score
Site Security Report
On Page SEO Structures
Page Content Analysis
Website SEO
Ensuring effective search engine optimization involves focusing on on-page medical website SEO, user experience, and website design. Your medical website SEO acts as the foundational hub upon which all other SEO efforts rely. Without a well-structured medical website SEO foundation, other strategies will face challenges in impacting your rankings. Our approach to medical website SEO begins with a comprehensive, page-by-page optimization of title tags and H tags. This ensures proper structure and utilizes accurate geographical identifiers, enhancing your visibility in local search results.
STEP TWO
STEP THREE
Localized Medical SEO
the top results and the Google My Business “Local 3 Pack” map that are returned are heavily influenced by three things: proximity, relevancy, and reviews.
Local SEO strategies are particularly important to medical practices because most of your business comes from your surrounding area. Without local SEO as part of your overall SEO medical strategy, your practice could be missing out on the most important source of new business – your local patients online.
Google optimization
Page Content Analysis
Tracking&search metrics
Directory listings
Remove Duplicates
Claim Directories
Content Marketing & Backlink Building
Quality content plays a vital role in medical practice SEO. Having relevant and high-quality content not only demonstrates your expertise to potential patients but also establishes authority with Google, leading to higher search engine rankings. Regularly updating your website with fresh blog content not only provides valuable information to share on social media for reaching new patients but also aids in ranking for new keywords on Google. It can enhance your local SEO rankings if you cover localized topics, ultimately helping your website achieve higher visibility on search engines.
STEP 4
STEP FIVE
Online review
Reviews play a vital role in local search rankings. When potential patients search for services like 'knee replacement near me,' map results display Google My Business pages with reviews containing keywords related to knee replacements. It's crucial to gather positive reviews, especially those mentioning specific procedures you want to rank for in search results.
Are you currently collecting reviews from every patient leaving your office? Many practices overlook this valuable source of medical search engine optimization because they lack a system for physician reputation management. But don't worry, we have you covered.
Review Requests via Text or Email
Review Monitoring & Response Management
Negative Review Dispute Resolution
Branded customized Email Templates
Start Attracting More Patients Now
Frequently Asked Questions about Medical SEO
Effective medical SEO is an ongoing optimization strategy. It’s not advisable to deactivate your SEO efforts because the rankings achieved can decline over time due to new Google algorithm updates and other factors. As search trends evolve, your SEO and digital marketing strategies must adapt.
While some clients expect to see results after six months or a year, the reality is different. Rapid outcomes are possible, sometimes in as little as 30 days, particularly when addressing significant opportunities identified during our complimentary SEO audit. Such results may include a notable improvement in Google search rankings, a substantial increase in website traffic, a surge in phone calls, and more. This success stems from implementing a professional SEO plan grounded in research, consistently monitored, and improved.
We advise clients that, in general, it takes 3-6 months to start realizing the full impact of our SEO efforts. After this initial period, the focus shifts to maintenance and continual improvement. Patience is crucial in the realm of SEO, and the long-term benefits to your practice are certainly worth the investment.
If significant opportunities are identified and promptly addressed during the complimentary SEO audit, results can manifest in as little as 30 days. However, as a general guideline, it typically takes 3 to 6 months to observe an improvement in your search engine ranking on Google
Your website holds significant importance as the central hub for elevating your search engine rankings. To ensure it aligns with Google’s search algorithm criteria, we focus on essential elements such as fast loading speed, SEO-optimized content, appropriate content volume per page, inclusion of a phone number on every page, a well-constructed ‘Contact Us’ page with accurate contact information, proper headers, meta tags, and other key factors. These considerations not only contribute to higher Google rankings but also guarantee a positive user experience for visitors to your website
Consistently publishing fresh content on your website through blog posts is a crucial component in ensuring high rankings on Google. The impact of blog content on SEO for medical websites is twofold. Firstly, maintaining an active approach to your website signals to Google that your content is up-to-date and likely more relevant to users, aligning with Google’s preference for displaying relevant content. Secondly, each blog post contributes additional keywords to your website, enhancing your ranking for both existing and newly targeted keywords. In fact, an effective strategy to rank for a new medical procedure involves adding a dedicated page to your site and complementing it with relevant blog posts.
While certain individuals continue to utilize search engines such as Yahoo and Bing, it is crucial to recognize Google’s predominant position in online searches. Our SEO strategies are designed to enhance your rankings across all search engines, with a primary emphasis on Google due to its significant share in internet searches.
Certainly! Our team of medical copywriters possesses extensive expertise in creating content tailored for medical practices, with a specialized focus on crafting SEO copy that achieves high rankings in Google search results. Recognizing the time constraints and potential challenges faced by your office staff in content creation, we are pleased to offer professionally written medical SEO copy for your website.
Firstly, congratulations on your success! We appreciate witnessing physicians thrive in their practices rather than worrying about attracting new patients. Even if your practice is currently performing well, considering an investment in medical search engine optimization serves as a prudent measure to guard against unforeseen circumstances. What if a competing practice offering identical services opens nearby? How can you secure top value if you decide to sell your practice in a few years upon retirement? How will your business continue to grow if competitors are actively engaged in SEO marketing while you are not? SEO serves as a proactive strategy to stay ahead of potential challenges that could impact your business adversely.
